Recruiting Fundamentals – Barbara Bruno

Barbara Bruno, CPC, CTS, is an award-winning recruiter and industry speaker who has placed over 10,000 people in hard-to-fill positions. She understands that one great hire can change the course of an entire company. She explains what it takes to be a successful recruiter in any niche or industry.

Barb outlines recruiting best practices, such as how to embrace attitudes and expectations for success, how to best use your time, and how to overcome common objections from employers and candidates. She also addresses the change in recruiting from a mostly verbal and face-to-face communication into the new era of data-driven social and mobile connections. In addition, she provides guidance on how to establish rapport and trust with hiring authorities and attract top talent, as well as techniques for negotiating, closing, and retaining clients and candidates for the long term.

Topics include:

• Introduction
• 1. Principles of Recruiting
• 2. Hiring Authority Techniques
• 3. Candidates Best Practices
• 4. Negotiating and Closing
• 5. Follow-Up and Retention
• Conclusion

Barbara Bruno is an internationally recognized top expert in the staffing and recruiting profession.

She is the president of Good As Gold Training and HR Search and addresses 20+ events annually, conducts webinars, and provides in-house training and consulting. Her ideas are comprehensive, logical, easy to implement, and help guarantee that participants realize a strong return on their time and money. In addition, she offers several web-based training options like her Top Producer Tutor, which helps jump-start new hires and elevate the success of the most tenured recruiters or account executives.

Realizing the importance of the candidate experience, Barb created a customized career portal for the 95% of candidates not placed. The staffing and recruiting firms who have set up a career portal are now helping 100% of the candidates they attract while they enjoy the benefit of increased referrals, positive social media posts, and passive income.

Most recently Barb developed the Sales Performance Indicator, which is a simple-to-use metric tool that takes the guesswork out of consistent production.

Barb writes for numerous publications and authors one of the most widely read online publications, her biweekly No BS Newsletter. She is the author of several books and the creator of a mobile app for job seekers, and is often quoted as an industry expert.

Bottom line: Her enthusiasm and passion for this profession are contagious!