Bot Academy – Andrew Warner

I realized it’s because of the two problems with email marketing…

1. Too much email

I asked my friends on Facebook to post screenshots showing how much unread email they have. This inbox image is pretty typical.

Every marketer is hitting people’s inboxes. So when you send your message, you have to compete with every freakin’ email in there.

It’s an endless box of stress.

2. People LOVE using messaging apps more than email

I realized that even when I talk to my team about the marketing emails we plan to send our list, I use messaging apps to communicate with them.

People LOVE messaging apps.

They make sending messages so fast.

The responses you get are shorter and easier to read.

And they’re just more fun.

Think about the last person you kissed or the person you do the most work with. Do you talk to them via email? Or do you use a messaging app?

So I tried an experiment…

If messaging apps are how people prefer to communicate, can I use those apps to reach my audience? Would they open and click what I send? Would they buy?

So I tested it. And what I saw blew my mind…

I got 80% open and click rates.

Who the hell is getting 80%+ open rates in email?! Pretty much no one, that’s who. I thought maybe it was just my Mixergy audience. Maybe they’re just a little bit crazy or advanced or different. ?

So I started talking to other people who are using messaging apps to communicate with their people, and they’re saying it’s not at all unusual-80% is high, but over 50% was not at all unusual.

It’s not unheard of.

The engagement rates are so high because marketers haven’t saturated this channel. And because it’s so quick to check Facebook Messenger that people just open it up to see what’s there.

Compare that with the average email open rate of about 20% and click rates of 2-5%, according to MailChimp.

“But Andrew, my email open rates don’t suck THAT bad…”

If your email open and click rates are higher than MailChimp’s average, that doesn’t surprise me at all.

But are they 80%? Probably not.

So why aren’t we trying to get a piece of this 80%? Why are we still living in email only?

Look, I’m not saying email is dead. If it’s working for you, keep doing it. I’m saying that you also need to know about THIS, too, because the open rates and engagement are too good to ignore.

And I’m excited about this for another big reason…

Besides the killer open rates and conversions, this is the next big thing in marketing and sales.

Just like how email took over snail mail.

Right now, you can join me at the beginning of a movement, BEFORE your competition jumps on the bandwagon and saturates the market.

For me and my team, there’s no going back. The opportunity in marketing with messaging is too big to ignore.

And not only does this get results…it’s freaking fun to run these Messenger campaigns! It’s magical to see what happens when you create a sequence, run it, and start hundreds of conversations with potential customers!

Bot Academy includes:

• Week 1: How to build your bot (If you can use MailChimp or Aweber, you have the technical skills to do this)

  Even if you don’t know how to code, in this step-by-step video screencast, I’ll show you how to setup your first campaign, add messages, drip it to your audience, and follow up. You’ll be building your bot alongside me.

• Week 2: How to write your chat bot script (that converts super high, and is designed to sell).

  In this module, I’ll show you how to write short-form, persuasive copy…even if you’ve never written sales copy before.

  Plus, you’ll learn a tip we discovered for increasing click rates by 20% and how to create a funnel that leads to a sale.

• Week 3: How to get people to opt-in (And get signups 4x to 8x cheaper/faster).

  I’ve seen a lot of people who build great bots…but no one signed up. So then they think bots are a waste of time, when really, they screwed up. You can’t expect someone to come to you and subscribe to your bot. You have to promote it. In this module, we’ll show you how.

  You’ll learn how to do one-click subscription, how to automate it, how to incorporate your bot with your other marketing campaigns, and more.

  Plus, we’ve written custom code to that increases bot subscriptions even more. You’ll get lifetime access and clear instructions on how to use this code, exclusively available to Bot Academy students.

• Week 4: How to get clients (Like how we trained Mary to get to $12,000/mo in less than 4 months).

  The secret is showing your potential clients just enough so that they understand how bots work and see how it’ll deliver a clear ROI, but not so much that they get overwhelmed. We’ll show you exactly how to do that, along with how to do a demo that closes the sale.

  You’ll also get a template you can use inside Pipedrive, a sales management app, to help you close sales and stay accountable.

• Week 5: Advanced Optimization (We’ll work directly with the group to improve everyone’s bots and give personalized help when needed).

  This is where we go deeper into bots. We’ll show you how to add more intelligence to your bot, how to combine different bots, how to mix bot platforms, how to get tracking data, how to collect payment, and more.

And, I’ve also put together a special bonus package:

• Bonus 1: One year of free Messenger marketing software, so you don’t have to pay anything to run your campaign… ($600+ value)

  You won’t have to pay for anything else once you enroll in the course, we got you covered.

• Bonus 2: A listing as one of my certified Messenger campaign consultants. ($1,000+ value).

  When a business comes to me and wants one of these campaigns, I’ll refer them to the certified people in that directory.

• Bonus 3: Five group coaching call sessions during the course ($2,500 value).

  I’m on these group calls, and will personally make sure your questions are answered. We’ve never let anyone leave the call without addressing their issue. We also bring in guest experts on these calls. And you can also get one-on-one help with Tam, a Messenger expert, during his office hours.

• Bonus 4: A swipe-able campaign template you can use with your clients (a $1,000 value).

  You can make your course investment back when you use it with just one customer, but of course you can use it over and over again!

  My promise to you is that if you do the work, at the end of this program you’ll be creating Messenger campaigns that convert.