Justin Rondeau and John Grimshaw – Analytics and Data Mastery
Analytics & Data Mastery Course Details
In this 7-hour course, you’ll learn how to curate, read and apply data to grow your business.
Module 1:
An Introduction to Data Analysis
- Lesson 1: Introduction from the Instructors
- Lesson 2: Here’s What To Expect
- Lesson 3: What Data Analysis Is (And What It Can Do for Your Business)
- Lesson 4: Why All Business Must Be Data-Driven
- Lesson 5: Analysis and the Funnel
- Lesson 6: What Data Matters to Business
- Lesson 7: Data Analysis Building Blocks
Module 2:
Data Collection Strategies
- Lesson 1: Introduction to Google Analytics
- Lesson 2: Google Analytics Layout & Understanding
- Lesson 3: Introduction to Google Analytics Segments
- Lesson 4: Tracking Site Visitors
- Lesson 5: Using the UTM Parameter Builder
- Lesson 6: Pulling CRM & eCommerce Data
- Lesson 7: Pulling Paid Traffic Data
- Lesson 8: Creating and Naming Retargeting Lists
- Lesson 9: Starting with Data
- Lesson 10: Finding Outliers with Math
Module 3:
Top of Funnel Analytics
- Lesson 1: Top of Funnel Goals & KPIs
- Lesson 2: New Visitors
- Lesson 3: Direct Visitors
- Lesson 4: Retargeting & Segmentation
- Lesson 5: Total Visits
- Lesson 6: Top of Funnel Deep Dive Metrics
- Lesson 7: Channel Splits
- Lesson 8: Bounce Rate
- Lesson 9: Branded Search Volume
- Lesson 10: Top of Funnel Pixeling
- Lesson 11: Visits
- Lesson 12: Applying Top of Funnel Metrics
Module 4:
Middle of Funnel Analytics
- Lesson 1: Middle of Funnel Goals & KPIs
- Lesson 2: Visitor Recency
- Lesson 3: Banner Click %
- Lesson 4: Leads Generated
- Lesson 5: Tracking Middle of Funnel Retargeting Lists
- Lesson 6: Direct Visitor Count
- Lesson 7: Middle of Funnel Deep Dive Metrics
- Lesson 8: Social Media Followers
- Lesson 9: Banner Click % at the Post Level
- Lesson 10: Number of Comments
- Lesson 11: Number of Social Shares
- Lesson 12: Applying Middle of Funnel Metrics
Module 5:
Bottom of Funnel Analytics
- Lesson 1: Bottom of Funnel Goals & KPIs
- Lesson 2: Number of Goods Sold
- Lesson 3: Retargeting & Segments
- Lesson 4: Average Order Value
- Lesson 5: Revenue Per Visitor
- Lesson 6: Days to Conversion
- Lesson 7: Bottom of Funnel Deep Dive Metrics
- Lesson 8: Channel Split (Offers)
- Lesson 9: Bounces (Offers)
- Lesson 10: Promo Email Campaigns
- Lesson 11: Funnel Evaluation
- Lesson 12: Applying Bottom of Funnel Metrics
Module 6
Retention and Monetization Analytics
- Lesson 1: Retention & Monetization Goals & KPIs
- Lesson 2: Membership Retention Report
- Lesson 3: Traffic ROI Report
- Lesson 4: Refund Report
- Lesson 5: Monetization Funnel Conversion Rate
- Lesson 6: Retention & Monetization Deep Dive Metrics
- Lesson 7: Content Email Metrics
- Lesson 8: Cohort Analysis
- Lesson 9: Reputation Score
- Lesson 10: Qualitative Trend Report
- Lesson 11: Customer Lifetime Value
- Lesson 12: Applying retention & Monetization Metrics
Module 7
Running a Data Driven Business
- Lesson 1: Analytic Decision Making
- Lesson 2: Applying the Analyst’s Toolkit
- Lesson 3: Segments & Drilling Down
- Lesson 4: Analytic Trends
- Lesson 5: Business Analyses to Start Immediately
- Lesson 6: Transitioning from Reactive to Proactive Analysis
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