HMA 2005 Training – Richard Johnson
HMA 2005 Training
How to use Richard’s simple, risk-free home study system to…
Become A High Paid Marketing Consultant In 45-Days Or Less…Without Any Prior Marketing, Business Or Consulting Experience
Dear Friend,
In this letter you will learn a simple, painless and inexpensive way to become a high-paid marketing consultant in the next 45 days — complete with paying clients and a steady flow of income that comes in year after year.
It doesn’t matter what your current skills are now. And it doesn’t matter if you have any “connections” or business experience.
In fact, all you really need are a few, simple (and 100% proven) secrets my friend Richard has developed over the years to become a high-paid, in-demand marketing consultant.
And the best part is, you do NOT have to shell out tens of thousands of dollars for these secrets…and you can even use them yourself…
Almost Free, If You Choose.
I’ll explain the details of this incredible offer in a second.
But first, let me tell you what’s in Richard’s HMA system, why it really is an absolute “no brainer” for almost anyone (regardless of your experience) to use, and why you can realistically be up and running and making money in just a few days after getting it.
To begin with:
If you do your homework, you’ll find that there are several competing marketing consulting opportunities in the marketplace. And I’ll be the first to advise you to look into all of them before you invest into any of them, including Richard’s HMA system.
I’ve interviewed countless people who have paid enormous fees to attend these trainings.
I have received first had feedback on Y2 Marketing, Action International, Quantum, Topline, Peter Sun Consulting, and other opportunities and many of them are actually pretty good.
But what separates Richard’s system from the other ones I’ve seen is that, with Richard’s system, you don’t need any previous marketing experience, any business connections or even a lot of money.
In fact, Richard will be the first person to tell you if he can do it…you can do it.
How can he be so sure?
Because when Richard started he was broke himself, and had very poor selling, speaking, marketing and presentation skills. And even today…
He’s Just As Shy And “Introverted” As The Next Guy.
In fact, the only difference between you and Richard — the only reason he is making a fast and easy fortune as a marketing consultant and you aren’t — is because of a simple (very simple) system he invented after attending a Jay Abraham marketing consulting seminar over 15 years ago.
You see, Richard discovered that while Jay Abraham really is a marketing genius, his system (like most other marketing consultant programs today) was not geared towards “ordinary” people who don’t have a lot of money or natural marketing talents.
Jay Abraham, in the early 1990s had credibility, contacts and millions of dollars. The training Jay taught consultants was taught from his own millionaire perspective.
But Richard was near broke. So broke he had to borrow money from his Dad to attend Jay’s training. Richard had no credibility and few contacts.
And when Richard went out in the field to test Jay’s teachings, he failed.
Richard did not quit. After years of experimenting and organizing the marketing concepts into a workable system, Richard began to experience an almost instant success.
Richard had unlocked the code and discovered his own a unique “system” to make money as a marketing consultant that is so easy to follow and simple to learn…almost anyone can use it to make money quickly, cheaply and even…
While Sleeping Like a Baby
Richard had created a system that will work weather you are a millionaire like Jay Abraham or broke like Richard, struggling to make the rent.
It’s taken Richard 15 years to perfect and tens of thousands of dollars working out the “bugs”, and getting his system so you can approach virtually any kind of business to offer your consulting services.
And since sharing his system to the public, Richard has created successful, high paid marketing consultants in the US, the UK, Australia, Greece and even Holland (some who were totally new to marketing when they started) who are now making it big doing consulting.
Here’s why…
With Richard’s system all you do is use the tools he’s created for you the exact way he says to use them…and within just a few weeks (maybe even a few days)…you can have a strong, secure and stable marketing consultant business with paying customers and large fees dwarfing anything you could make at your regular job.
And best of all:
You can do it all without pressure…without strain…and without the unbearable personal rejection most marketing consultants endure when getting started.
For example, most people getting into the consulting business believe making cold calls to get clients is the worst and most difficult way to get clients.
This method is usually reserved for the consultant who has no contacts whatsoever.
While other consulting trainings tell you to make prospecting calls yourself, Richard’s system trains you to pay others to do your prospecting for you.
Take for instance, the telephone prospecting scripts in the system.
All you do is take these proven phone scripts, hand them to a part-time telemarketer with a copy of the Yellow Pages, and tell him or her to call businesses and read the scripts word for word.
This simple method for getting new clients works time and time again. You do none of the calling and you still generate clients.
This way you can be sleeping in, playing golf, or even taking a vacation…and have an endless stream of fresh, quality appointments coming in each and every day…
Without You Lifting A Finger.
Plus…
In addition to these proven phone scripts, you’ll get an audio training called “How To Get Appointments” which takes your people step-by-step through the whole process on how to use the scripts.
That means, if you don’t want to pay a lot of money for a professional telemarketer, just hire a student or a stay at home mom and give her the “How To Get Appointments” training and she’ll be just as good (if not better) than anyone else at getting you appointments.
Of course, the phone is only one way to get clients.
Your HMA system also has already-tested direct mail letters for selling your consulting services such as:
An approach letter and a follow up letter.
A proven collection of postcards designed to generate leads.
And even a sample brochure and professional audio presentation
All you do is fill them out, drop them in the mail and you’ll have as many appointments as you can handle — without rejection, stress or having to deal with any “gatekeepers.”
Is it really that easy?
With Richard’s system it is.
And with the simple tools he’s created you’ll be hitting your prospects from every conceivable angle, giving yourself the maximum chance of capturing those high-quality paying clients within days of starting your consulting business.
And if you’re really ambitious, and want to make a LOT of money quickly, then you can also use Richard’s system to create what’s called “the podium effect.”
What’s the podium effect?
The podium effect is this phenomenon where people automatically respect, trust and believe people who talk at seminars or small workshops.
And since Richard also includes pre-written seminar and workshop flyers, you can fill a room, give your presentation, and watch as dozens of people scrambling to hire you the second you step out from behind the podium.
Not sure how good you’ll be at putting on a presentation?
No problem.
Because Richard has already created a powerful, professional seminar outline for you — complete with a PowerPoint presentation and all the training you need to be up and running fast.
This is the same presentation Richard currently uses to capture clients today.
You won’t have to try and figure anything out or structure your presentation. Just plug in Richard’s “pre-made” seminar presentation; follow the word for word transcripts and you’ll be delivering a powerful, proven presentation that gets clients fast.
Easy As 1-2-3.
And here’s something else to think about:
With Richard’s system you won’t have to worry about not having a reputation or a “track record” of helping business owners with their marketing.
If you’ve never done consulting before, I know what you may be thinking now. You’re asking to your self, why should these business owners believe anything I say?
You’re afraid that they will ask you for proof that you can get results. You think they’ll want referrals before they work with you.
You’re thinking that you have no credibility. This is only an illusion in your imagination.
It’s a FEAR not based on reality.
I am here to tell you this will not happen to you and here’s why.
You must understand that your clients are not interested in you. They are only interested in the results you can bring to them.
Being a fully certified HMA marketing consultant means you’ll be able to draw on the successful track record of the HMA system.
It’s actually pretty simple:
Richard has discovered a proven way for you to use his testimonials, his stories, and his success for your business. And by following Richard’s simple instructions, you’ll be able to “borrow” Richard’s credibility for yourself.
Plus, you will also learn a secret way Richard has invented to “create” your own credibility within the first thirty seconds of meeting a potential client…
Without Needing ANY Testimonials, Success Stories Or Past Success.
This is one of Richard’s “trade secrets.”
And it works like gangbusters for everyone who uses it.
But here’s the thing…
Getting the appointment or filling a room with prospects is only step one.
You can get all the appointments in the world…but if you can’t close the sale, then it’s all for nothing.
Richard knows this more than anyone.
And after spending hundreds of hours and tens of thousands of dollars of “trial and error” — he has created a truly fool proof system that lets almost anyone turn at least 25% (usually even more) of your appointments into cash sales.
And what makes this possible is Richard’s proprietary “opportunity analysis worksheet”.
With this simple piece of paper Richard has created, you can walk into any business, command immediate respect and attention and literally become a marketing “miracle man.”
Reason why is because this opportunity analysis worksheet lets you literally “make over” a business owner’s marketing and show them exactly how you will create real cash profits right before their eyes.
And if the business owner you are talking with has any desire to grow his business at all…then he will have no choice but to be impressed by you and want to work with you.
In fact, the opportunity analysis worksheet makes converting appointments into paying clients so simple, easy and painless…
You’ll Almost Think Your Stealing Candy From A Baby
But your not.
And when you see how it works for yourself, you’ll be shocked at how easy making money and getting clients can be.
Richard also shows you how to command large fees and even get paid on a portion of the sales you make for your clients for years into the future.
This is called a “contingency” fee agreement.
This should only be used with a client after they have hired you and paid you to do project work.
Other expensive consulting opportunities teach you that contingency is the only and best way to sell consulting services.
And it works like this:
If you help your client make an extra $100,000 a year (not uncommon for Richard’s students), and you make a 15% “contingency” agreement with that client, you will pocket an extra $15,000 on top of your regular fees per year.
If you do this for just five of your clients, you will make an extra $75,000 a year. If you do this for just ten of your clients you will make an extra $150,000 year.
And so on.
Again, this is in addition to your regular fees. You can typically charge a client anywhere from $500 to $5000 per project. And most clients will need at least four projects.
Quite frankly…
You Could Literally Get Rich Off Just a Handful of Deals like This.
And it’s so easy once you understand Richard’s system.
Because Richard really has done 90% of the “work” for you already.
For example, his system includes…
Endorsed letter samples.
All you do is find businesses that sell similar (but not competing) products and services as the business you are helping, and strike a simple deal with them where they send your offer to their customer list for a portion of the profits.
This way, you and your client make a bundle off the initial sales, and an even bigger windfall from additional sales later.
All from leads that didn’t cost your client a penny to generate.
Client reactivating letter samples.
This is your easiest way to make fast cash for you and your client because almost NOBODY goes after his or her inactive clients and customers.
And all you do is take one of your pre-written letters and mail it to your client’s inactive customers.
Watch your clients shake their heads in disbelief as inactive customers (they thought would never buy again) come back to life — spending their money with your clients again and again and again.
And remember, if you set up simple contingency deals with these clients (as Richard explains in his system)…
You Will Get Paid On All This Action, Too.
Letter templates.
For things like special promotions, unique sales and other events. Each letter is proven to work and it’s almost guaranteed money in your bank account every time you use them.
Anyway, these are just a few of the reasons why Richard’s students report such fast and easy profits. To hear real stories from six existing HMA marketing consultants in their own words go to the link below.
http://www.hardtofindseminars.com/AudioclipsH.htm
Learn how they are able to get clients that pay cash so quickly.
This is why I have no problem saying nothing could be simpler than using Richard’s system to make money quickly and easily as a marketing consultant.
And realize this:
Every time you make one of your clients money using Richard’s “paint by numbers” pre-created tools…
You’ll Become Your City’s Marketing And Business Guru.
And you’ll have the instant reputation as the guy who turns straw into gold.
You’ll be the person your clients won’t be able to help but rave about to their business friends who will also want to hire you.
And your whole consulting practice “snowballs” from there until you have an endless stream of clients and profits coming in so steadily you can’t stop your money from coming in even if you wanted to.
As I said before, I have seen all the other marketing consultant programs out there. And I have not yet seen anything that even comes close to Richard’s system.
But you certainly don’t have to take my word for it. Because as you will see, you can try everything almost for free if you want and see for yourself.
But first, here is a quick break-down of all your exclusive marketing training you will be getting in your HMA system:
HMA Resource # 1:
This is the HMA “System”.
You get all 10 HMA operations manuals showing you each step of the way how to capture clients and make them real profits. This collection represents the system. Each binder walks you through all steps of the system. You’ll reference these materials as you take your client through the steps of the HMA system. Richard spent years creating and refining these modules. Each comes in their own three ring binder. You’ll use these manuals as you follow along in Resource #2 & #3.
HMA Resource # 2:
1995 HMA Live Seminar Training
You’ll own 25 hours of cutting edge HMA marketing training in downloadable audio.
Richard’s first live marketing consulting seminar was conducted in early 1995.
Your 1995 training features Richard at the top of this game teaching a room packed with students his system for becoming a successful marketing consultant. Each student paid $5000 to attend.
You’ll be able to download, hear and learn everything you need about capturing clients and creating marketing systems for them. It’s like having Richard right there with you showing you exactly what to do each step of the way.
HMA Resource # 3:
2005 HMA Live Seminar Training.
You’ll get Richard’s most recent live training on DVD. This is the same training Richard did from 1995 but updated ten years later.
You’ll see Richard in action in full color and live in front of a room full of students eager to learn Richard’s secrets of his HMA consulting system.
Each DVD’s is professionally produced. The picture quality and sound is perfect. You can play your DVDs in your home, computer or portable DVD player.
I’ve also arranged to have your audio from each of your DVDs converted to downloadable mp3 audio files.
You’ll not only be able to watch this newest training in video, but you’ll have full access to download each audio as mp3 files. You can also burn CDs to play in your home or car CD player.
Anyway you choose, you’ll sit from the comfort of your home, car or office and have Richard transform your mind into a human “Hidden Marketing Asset” detector.”
After learning Richard’s system, you’ll be trained to sniff out found money in virtually any business lucky enough to retain your services.
Richard’s student paid thousands of dollars to learn what you will get in these DVD training videos alone.
HMA Resource # 4:
HMA GROUP Training Video DVDs.
This is Richard’s most recent training conducting live group training for 15 business owners wanting to learn how to grow their business. The Group training concept is another way for you to make money.
Richard discovered that many of the businesses he talked to wanted his consulting services but could not afford his one on one fees.
As a result, Richard started working with manufacturing associations and started doing group trainings with 10 to 20 businesses owner at a time.
Each group training would last for two hours twice a month for three months. You can charge anywhere from $500 to $3000 per business.
If you were to do group training for 10 businesses and let’s say you charge only $1000 each. You’ve just made $10,000 for only 12 hour of work. That’s $830 per hour.
I have never seen an easier way to make money then this.
Imagine using one of your pre-written letters from your HMA system and sending it out as an e-mail to a list of your local Chamber members at no cost to you.
Then, imagine prospects attending your free seminar on how to grow a business without advertising.
Then imagine taking your guest through you pre-designed HMA PowerPoint presentation crafted to sell group trainings and one on one consulting services.
Remember the podium effect?
Then imagine having 10 people fighting their way to you with checkbooks in hand ready to pay you anywhere from $500 to $3000 each!
If you’re the consultant who likes action in an exciting group atmosphere and who likes to make a lot of money fast, this presentation if for you.
Your set of Group training DVDs will show you exactly how to execute this training. You’ll have access to pre-designed workbooks to provide each one of your paying client.
HMA Resource # 5:
You get lifetime access to exclusive online training and support in your HMA University –including online audio, email, telephone back-up and more.
You’ll hear intensive interviews with marketing consultants making anywhere from $500,000 to $2,000,000 (two million dollars) a year doing marketing consulting. You’ll learn their secret ways of making money and how they run their consulting businesses for maximum profits and minimum work.
These interviews and trainings are updated regularly and published in your HMA University. Which means you’ll have all the support and feedback you need to make your consulting business fly right from the start.
HMA Resource # 6:
You get my famous “Joint Venture Magic” course — including audio training, joint venture sales letters and sample contracts and agreements. This course sells for $300, but you get it as part of your system for free.
And trust me, if you do nothing else but harness the enormous power of joint ventures — as explained in this course — you’ll never worry about money again.
Plus, this joint venture course also includes a collection of contracts and letter of agreements for use in your consulting business.
You’ll have agreements for Contingency Marketing, Copywriting, Intellectual Property Rights, Marketing Consultant Retainer Fees, Non-Disclosure Forms, Creating New Profit Centers, Referral Fees, and many more.
Without a doubt, you would have to pay tens of thousands of dollars in legal fees for a collection of agreements like these. But this entire collection is yours when you become and HMA consultant.
HMA Resource # 7:
You get a gift certificate for $1000 off my audio creation service.
This will pay for itself a hundred times over in your first year alone.
Here’s why:
If your client can talk into a phone, I can create him an information product that can sell for anywhere between $497-$3900. I’ve done it myself. I’ve sold hundreds of thousands of dollars worth of information products using this very own system.
And with your help, he can then sell that product, or use it to generate leads for his business. And, of course, if you set up a contingency agreement…
You Will Get Paid On These Sales Too.
You’ll also get a certificate worth $500 off my audio infomercial service.
There’s nothing better than a hard-hitting audio recording that features the benefits of your product or service, and there’s no better deliveryman than the Internet.
Plus, you can also use these services for your own business.
When you have your own, unique audio infomerical, you’ll literally ooze with the kind of ironclad credibility money can’t buy. And even the most skeptical clients and customers will many times want to hire you right on the spot.
And perhaps the best part about your certificate is that it can be sold or transferred to your clients. There is no expiration date as long as you remain an active HMA consultant.
HMA Resource # 8:
Free publicity and press training from the “Publicity Doctor”.
This is HUGE.
Especially when you set up contingency and commission deals. Because every time you use free publicity, money will come back to you in buckets, without your client having to do anything but answer the phone and answer a few questions.
You’ll learn the secret of getting millions of dollars in free publicity for your business and your clients’ businesses in newspapers and magazines and on television and radio.
HMA Resource # 9:
You also get the reprints and resale rights to 23 professionally written business reports including:
Insider Business Strategies: Five Ways to Increase Your Bottom Line Profits Without Spending an Extra Dime on Advertising
Quick Fix Marketing: One-shot turnaround strategies for 50 different companies. (This gives you 50 marketing plans for 50 different businesses. Chances are, your clients will fall under one of these categories, and you can use these reports to make your job ten times easier.)
The Headline Bank: 100 top moneymaking headlines.
How to Up Your Profit in a Down Economy: 114 Tips and Techniques and Tactics to Kick Start Your Cash Flow.
Yellow Page Success Secrets.
How to Attract More New Businesses with a Riveting Ad that Captures Immediate Attention.
How to Use Brochures to Grow Your Business.
And more. (23 in all)
The great thing about having all these reports is not only the business changing information…but that you can also resell them.
You’re going to have all the rights you need to put your own company name on them, and resell them to your clients and make revenue.
This is a residual income opportunity built-in to the HMA Marketing Consulting Training.
You’ll own these reports in Microsoft Word and PDF files so that you can reproduce these for your clients and sell it to them directly.
HMA Resource # 10:
The marketing, reprint & duplication rights to my collection of 117 hours of audio content and written transcripts from http://www.hardtofindseminars.com
You’ll own the use rights to over 117 hours of downloadable audio interviews, marketing lessons and transcripts by Bob Bly, Mark Joyner, Gary Halbert, Jay Conrad Levinson, Brian Keith Voiles, Carl Galletti, Ted Nicholas, Joe Vitale, The PR Doctor, Millionaire Mr. X, Taylor Trump, Herschell Gordon Lewis, Mr. Arthur Hamel, and many other marketing experts.
You’ll instantly have a mountain of new products you can:
– Use to get more customers, clients, subscribers and strategic business contacts.
– Use as free bonuses to sell consulting projects and services.
– Offer as special incentives to help your clients sell more of their existing products.
– Package and bundle together to make one-of-a-kind products to give away free to build good will.
– Educate and excite your clients.
Your options of what you can do with this content is endless.
This content has been a labor of love that has taken me years to build. I’ve invested tens of thousands of dollars and hundreds of hours to put this material together. And yet, I’m making this available to you as an HMA consultant at no cost whatsoever.
HMA Resource # 11:
Lifetime membership to www.hardtofindads.com.
You’ll get over 700 typed word for word transcripts from the world’s largest digital swipe file of editorial style ads by the highest paid and most successful copywriters in the world like: Eugene Schwartz, Claude Hopkins, Gary Halbert, Brian Keith Voiles and John Carlton.
This is like having a team of the world’s top copywriters on your desk telling you exactly what to write to make a winning promotion. These ads have pulled in hundreds of millions of dollars in sales and are proven “templates” that will work for you and your clients.
In many cases, you can take what’s already been done and “adapt” it to what you’re selling.
Products with just half these profit-producing ads sell at over $5,000. But they’re all yours free as part of this super HMA consulting package.
HMA Resource # 12:
24-7 “Remote Control Consulting Services” selling tool.
Selling consulting to people who don’t want consulting can zap your motivation stone dead and eat hours of valuable time.
You should only be selling your services to QUALIFIED prospects.
And so you get a valuable time saving tool to “pre-sell” the HMA System for you. It’s a PowerPoint Presentation outlining all the steps in the HMA system.
This presentation will let you send a link to any prospect in the world that has Internet access and have them learn about what you can do for their business as an HMA consultant.
In other words…it takes you out of the selling position UNTIL they have gone through the presentation.
If your prospect does this, they are uniquely qualified as a legitimate prospect and are worthy of your valuable time and expertise.
You’ll get this presentation customized with your photo, your company logo, your web site and your e-mail address branded throughout.
This one tool has saved me hundreds of hours by letting me pre-sell and educates prospects about the HMA system without my direct involvement.
You’d pay thousands to produce a selling tool on your own like this. But it’s yours to use and brand the second you become an HMA Consultant.
HMA Resource # 13:
You’ll own 100% usage rights to all your marketing tools, sales letters, postcards, presentations, ads, press releases, client generation reports, client testimonials, manuals, my million dollar consultants list of service providers and more – everything you need.
What About Support?
As an HMA marketing consultant, you will be in business for yourself, but not by yourself.
By that I mean, when you have a question, you get Michael Senoff. Not some “customer service” rep that doesn’t speak English.
You get me working directly with you. You get me returning your calls minutes after you leave a message. You get me returning your e-mail in hours not days. You even get marketing assets I’ve accumulated over the years — like my knowledge on direct mail marketing, advertising and copywriting.
In other words…
I’m Always Here For You.
And I’m personally going do whatever I can to help you succeed.
If you need something, just ask and I will do whatever I have to do to get any answer you’re looking for. Whether it’s asking Richard or going to my network of millionaire marketing and business experts.
And if I don’t have the answer…I will find someone who does.
And finally, as I said at the beginning of this letter, you get to try everything out — use all the tools and learn all the secrets — without having to risk a single penny of your own money.
Here’s why:
If you follow this system step-by-step exactly the way Richard teaches, and you don’t capture your first client in 45 days or less…I’ll refund 100% of your purchase price.
With no questions asked, no hard feelings, and no trying to “talk you out of it.”
All of which means you can…
“Test Drive” This System Without Risking A Penny.
And I mean that.
I want you to hold my feet to the fire for 45 days. Use the system. Play with it. Compare it with other systems. And see for yourself exactly what you have in your hands.
And if you aren’t making money with this system in your first 45 days, then return it.
How much does it cost?
Well, I’ve done the math, and the tools, resources and personal help is eas
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