SEO Consulting Blueprint – John Shea

Who Is This Course For?

You have some SEO experience but need help getting more clients
People who are tired of trying one thing after another and not seeing results.
You’re NOT a ”biz opp” seeker trying to find a magic trick to make a quick buck
Anyone looking to tap into passive SEO profits without having to do any SEO.
Sounds like you?

HERE’S WHAT YOU GET…

MODULE #1

Client Acquisition Toolbox

You’ll discover how to get appointments with potential clients AND how to instantly show them the importance of SEO
You will get my “Freelance Goldmine” strategies so you can forget about cold calling and being rejected.
I’ll show you how you can automate the prospecting process so you don’t have to spend hours looking for new clients
How to find businesses already spending money so you know which businesses to approach and how.

MODULE #2

Closing Clients

You will learn how to create SEO video audits to close high-paying clients without any face-to-face meetings
Recordings of actual sales calls I closed and exactly how I did it to convince my clients that SEO is worth investing in
I’ll show you the exact sales process I used to get my first few clients without testimonials or case studies to show
You’ll get the “Results In Advance” strategy to show the importance of SEO and the value of this service to potential clients.

MODULE #3

Fullfilment & Delivery

You will get my 6 month client fullfilment plan so you know exactly what to do for your clients step by step so nothing is missed
You’ll see my client management strategies to keep clients happy without having to working terribly long hours.
How I deal with the constantly changing standards of SEO so you can consistently deliver premium results for your clients
I’ll show exactly how to build the right systems, and outsource what you don’t like so that you only spend time on what you do like.

MODULE #4

OUTSOURCING MASTERY

Dont want to do SEO? I’m going to show you how you can outsource the bulk of the work while you simply collect the checks!
I walk you through how to automate the whole delivery process so you can make more money by working less
I’m going to give you the actual names of the companies I outsource my SEO work too and the results they achieved for my clients.
You’ll learn the best way to invoice clients every month automatically without the “Client Chase” trying to get payments every month.
You’ll see how to “Outsource Like a Boss” with my tips on hiring virtual assistants and using various service providers.

Week 1 – Introduction To The Course

What To Expect From This Course
Have Questions?
Action Steps

Week 1: Building a Simple Agency Website

Should You Focus On a Specific Niche & Service Offering?
Getting Creative With Your Agency Name
Registering a Domain
Web Hosting
Setting Up Your Website With WordPress
Creating a Professional Email Address
Recommended Themes & Plugins
Website Graphics & Business Cards
Walking You Through My Niche Focused Agency Website
Offering Web Design & SEO?

Week 2: Setting Up Your New Business

Introduction To Week 2
Starting Your Own Company
Registering an LLC
Setting Up Your Business On Google+ & Yelp
Why Having a Partner Will Help Grow Your Agency

Week 2: A Project Management Approach To SEO Tasks

Introduction To This Section
Introduction To Trello
Trello Setup & Demo
Trello SEO Overview
Google My Business
Bing Places
Apple Maps
Bing Webmaster Tools
Google Search Console
WordPress Plugins
Buffer Social Media Syndication
Jetpack Social Media Syndication
Google Analytics
Pretty Link Lite – Setup a Review Link
Marketers Center Services
Schema
Content
Google Shares
Brightlocal Reports
SEO Powersuite Audit
On-page SEO
Silo Structure
Final Walk through

Week 3: How To Acquire New Clients

Introduction To Week 3
Video & Photo Tools
Creating Valuable Website & Local SEO Analysis Videos For Potential Clients
Scopeleads Intro
Scopeleads
Finding Businesses That Already Spend Money
Using LinkedIn To Approach Prospects
LinkedIn Auto Client Method
Using Moz Local
An Example Prospect Video That Landed Me a $750/month Client
An Example Prospect Video That Landed Me a $500 Website Design Client
Template Emails For Contacting Potential Clients
Following Up With a Cold Call
Cold Call Tactic – Offering To Setup The Google+ Business Page
Offering To Meet Clients In Person
Using Maps Prospector To Find Unclaimed Listings
HubSpot Sales For Email Prospecting & Tracking Email Opens

Week 3: Using UpWork To Land Clients

UpWork Introduction
An Overview Of UpWork
Creating Your UpWork Tagline
Creating Your Upwork Video
Writing an UpWork Overview Summary
Building Your UpWork Portfolio
Adding Profile Keywords
Profile Categories and Experience
Taking UpWork Tests
Certifications – Work History and Other Experience
Your Hourly Rate – Pricing Perception
Setting Your Availability
Submitting Proposals The Unique Way
Speed and Proposal Tips
Skillshare Free Course Case Study
Offering To Do Fixed Rate Work Vs. Hourly
Closing The Deal & Landing Clients
Taking Small Jobs
Upgrading To Freelancer Plus
Outsourcing SEO Case Study

Week 4: CRM Tools & Automation

Introduction To Week 4
Getting Started With Nutshell
Setting Up a Lead System In Nutshell
Integrating WuFoo Forms with Nutshell
Using Google Drive as a CRM

Week 5: Closing Sales, Proposals & Invoicing Clients

Introduction To Week 5
Providing Clients With a Proposal For SEO
Contracts For Your Work
How To Invoice Clients
Creating Case Studies After Getting Positive Results For Clients

Week 5: Working With Clients

Onboarding Your Clients
The Typical Types Of Clients You Will Find
Scheduling Bi-weekly or Monthly Calls
Taking Notes & Being Hands Free
Organization For Next Steps, Scheduled Calls & More
The Importance Of Regular Communication
The Mentality Between Getting a $300 Client vs. a $1000 Client

Week 5: Pro-Active Communication About Client Success

What Does It Mean To Be Pro-Active?
Listen to 5 Phone Calls
Leadpages Custom Rank Tracking & Audit Reports For Clients

Week 6: SEO Tools & Services I Use

Introduction To Week 6

SEO Powersuite
LongTail Pro Keyword Research
UpCity Local SEO
Brightlocal
GeoRanker For Checking Your Rankings
SerpBook
SEMRush
Sales Genie
Teamwork
Leadpages & Thrive Themes
Unbounce
Ahrefs
iWriter
CallRail
Social Media Auto Posting: JetPack & Buffer
Infinite WP – Website Management

Week 7: Outsourcing SEO & Becoming The Middle Man

Introduction To Week 7

Should I Outsource Or Do The Work Myself?
Pricing Your Services Higher
Bartering Services
The Hoth
Marketers Center
FatJoe
PosiRank
Source Market
Web Ranker 2.0
Warrior Forum – NDOSEO
Mark Herre – SEOGame
51 Blocks
Lightning Rank
Serp Champion
Diggity Links

Week 8: Conclusion & Focusing On Staying Consistent

Staying Focused On Your Business
Conclusion To The Course

Bonus: Google My Business Course

What To Expect In This Course

Why Having Google My Business is Critical For Every Local Business
Intro To Google My Business
An Example Google My Business Page Setup
Setting Your Service Distance & Address
Selecting The Best Business Category
Tagging Photos Inside Of Google My Business or Using Picasa
Bulk Tagging Photos With a Location
Viewing Insights About Your Business
A Completed Google My Business Profile – Getting to 100%
Why Reviews Are So Important
Responding To Reviews
Grade.us
The Review Handout Generator
Bonus: Interview With Rahul Alim of Custom Creatives
Interview with Rahul Alim of Custom Creatives.mp4

Bonus: Coaching Calls

Coaching Call #1 – Mindset & Focus
Coaching Call #2 – Getting Clients
Coaching Call #3 – Outsourcing SEO & Web Design
Coaching Call #4 – Client Organization & Systems

PLEASE CHECK VIDEO OF ALL CONTENTS : WATCH HERE!

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Delivery Method:

After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.

Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Coursedownloads