Designing a Logo for a Media Company – Nigel French
Designing a Logo for a Media Company
By: Nigel French
Description:
In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.
Topics include:
- Understanding what makes a good logo
- Assessing the scope of the job and your client’s needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos
Contents:
Introduction
- Welcome
- Using the exercise files
- What makes a good logo?
1. The Brief
- The scope of the job
- Understanding your client’s needs
- Digging deeper
- How will the logo be used?
2. Brainstorming Ideas
- Gathering your ideas
- Developing ideas in Illustrator
3. Developing Different Concepts
- Honing ideas
- Getting feedback
- Presenting concepts to your client
4. Finalizing the Logo
- Evolving the winning concept
- Finalizing the logo
- Creating print- and screen-ready logos
- Creating usage guidelines
Conclusion
- Next steps
Author:
Nigel French is a graphic designer, author, artist, and trainer with more than 20 years of related experience.
Nigel is author of InDesign Type: Professional Typography with Adobe InDesign, published in its third edition by Adobe Press. He is based in Brighton, UK. His website is nigelfrench.com.
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