Russ Henneberry – Search Marketing Mastery Course
Course Overview:
SEO isn’t dead, but it is constantly changing. To get ranked (and stay ranked), site owners need to create websites that focus on putting user experience first. In this course, you’ll learn how to develop a comprehensive organic traffic strategy that will stand the test of time—covering topics such as designing for user experience (UX), 8 ways to earn links from reputable sources, and how to optimize for traffic from a variety of channels, including Google, Bing, Pinterest, YouTube, and more!
What You’ll Learn
Review the evolution of search marketing, the 3 big players in the game, and Intent Based SEO
Learn how to optimize your search traffic on smaller platforms such as YouTube, Amazon, blogs, iTunes, review sites, and Pinterest
Use 8 strategies to earn mentions on the web from reputable sources through competitive and primary research
Discover the intent behind your user’s search query so you can provide the assets that solve their problem
Conduct a 23-Point Search Marketing Audit that will help you optimize traffic coming to your site from Google and Bing
Course Outline
Start Here
Intent, Context and Assets Channels, Optimization & Ascension
Experience Optimization (UXO and RXO)
Earned Media and Link Building
Russ Henneberry
Russ Henneberry is a digital marketing consultant, speaker and co-author of Digital Marketing for Dummies. Russ is known for increasing leads, sales and retention for brands like DigitalMarketer, Salesforce.com and CrazyEgg.” Russ Henneberry, Digital Marketing Consultant, RussHenneberry.com
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Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Coursedownloads.
