E-Commerce Product List Usability – Baymard Institute
Product Lists & Filtering Usability
Exploring the customer’s product browsing experience
An original research study by Baymard Institute
After months of user testing and research, the most in-depth usability study on e-commerce filtering, sorting and product list design is ready.
Full access to the Product Lists & Filtering Usability study includes both a 502-page report with 93 actionable guidelines, and a benchmark database with more than 4,000 UX performance scores and 3,300 implementation examples.
This research-based and pragmatic toolset will help you achieve the best possible product listing user experience and conversion rate.
Report: 93 Research Driven Guidelines for Product Lists & Filtering Perfection
This original usability study focuses on how users browse, filter and evaluate products in e-commerce search results and category pages.
A group of users age 21-56 were recruited to test 19 leading e-commerce sites across 8 different verticals. Despite testing multi-million dollar sites, more than 700 usability issues related to product lists, filtering and sorting, arose during testing. All these issues have been analyzed and distilled into 93 concise guidelines on product list usability.
From this research study you’ll learn what users expect as they interact with product lists on e-commerce sites, what typically goes wrong in the process, why it goes wrong, and exactly what changes to make to avoid these issues. In short: how to design a high-performing product list experience for your users. After all, if users can’t easily browse your product lists, they can’t easily find what they are searching for – and if they can’t find it they can’t buy it.
