Google Shopping
This course will get you from complete beginner with Google Shopping Ads to highly competent in a very short space of time.
We’ll cover the main three ‘rocks’: Your store, Google Merchant Centre & Google AdWords.
Plus we’ll discuss the other things that make for successful shopping campaigns, such as bidding, feed management, tracking & what can go wrong!
Lessons
Introduction
Setting Up Your Store (using Shopify as the example)
Google Merchant Centre
Setting Up AdWords
Product Groups
AdWords Tracking
AdWords Bidding
Feed Management
Remarketing
Troubleshooting
Other Options (extensions, reporting, youtube & gmail)
Bonus Module – Mike speaking at Business Blueprint
Course Outcome:
You’ll understand why & when to use Shopping ads
How to setup the 3 key components
How to bid properly
How to manage a product feed
Know what can go wrong & how to fix it
Access Download Google Shopping – Mike Rhodes right now!
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Coursedownloads.
