Planning Dirty Academy – Julian Cole
Progress to a leadership role in strategy with the Planning Dirty Academy.
The BIG-T Strategist model gives you a:
- Strong foundation in the strategy craft with 9 modules
- BIG-T modules (Diplomacy, Management and Selling Strategy) that elevate you to leadership
The Academy includes lifetime access to;
- 80+ video lessons
- Private Facebook Group (700+ members)
- Private mentorship groups
- Access to Julian Cole
Planning Dirty Academy Modules & Lessons
Strategy Fundamentals
- What is strategy?
- Writing a strategy
- Different types of strategy
- Managing Downtime
- Short Sharp Strategy
- Who’s Who In Agencies
- Strategy In Under An Hour
- Helpful Strategy Resources
Research
- Kick Off Questions
- Strategy Scrapbook
- Art of Interviewing Clients
- Evaluating Data Sources
- Validating Problems/Insights
Insights
- What are insights?
- Insights vs. observations
- Flipping Insights
- Polishing Insights
- Adding Tension
Creative Briefing
- How to write a creative brief
- Sacred Six Brief Template
- GET-TO-BY Brief
- Tactical Briefs
- Single Minded Proposition
- Biggest Mistakes With Creative Briefing
- Giving Creative Feedback
- Tips for Briefing Remotely
Brand Strategy
- What is Brand Strategy?
- Brand Frameworks
- Brand Benefit Ladders
- Brand Architecture
- Brand Archetypes
Comms Planning
- What is Comms Planning?
- Consumer Journey Tools
- Consumer Journey Mapping
- Comms Framework
- Comms Planning Questions
- Tactical Briefing
- Articulating An Idea
- Idea Formula
- Building Out An Execution
- Campaign Ecosystem
- Content Strategy (Annual)
- Framework Factory
- Innovation Checklist
- Blueprints
Advertising Effectiveness
- How Advertising Works
- Cogs of Marketing Effectiveness
- Mental And Physical Availability
- Distinctive Assets
- Category Entry Points
- ESOV
- Different Types of Measurement
- Creating a KPI Framework
Business Strategy
- SWOT Analysis
- Reading a Financial Report
- Proactive Strategy
- Growth Matrix
Professional Development
- Transitioning Into Strategy
- Strategy Confidence
- How To Get A Raise
- Creating Your Pitch
- Strategy Portfolio Website
Management
- Managing Planners
- Strategist Interview Questions
- Setting Up A Strategy Department
- Setting Up A Strategy Department Vision
- Scoping Strategy
- Being Strategy About Resourcing
Diplomacy
- Politics 101
- Designing Decks
- Writing Short Sharp Strategy
- Writing Presentations
- How To Work With Creatives
- How To Work With Media Agencies
- Giving Creative Feedback
Selling Strategy
- Scoping Strategy
- Being Strategic About Strategy
- Proactive Strategy
- RICK Sales Model
- How Agencies Make Money
- Strategy Sales Models (Coming Soon)
Sale Page: https://academy.planningdirty.com/planning-dirty-academy
Archive: https://archive.ph/wip/Q4U3i
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