Marketing Research Fundamentals – Cheryl Ladd
Marketing Research Fundamentals
By: Cheryl Ladd
Duration: 1h 15m
Level: Beginner
Released: Apr 15, 2015
Description:
Get to know customers at a deeper level—not as stats but as people—with marketing research. Expert Cheryl Ladd shows how to understand and leverage the best marketing research method for the subject at hand. She lays the groundwork for understanding the marketing research landscape and its role in decision-making, before explaining the process: everything from determining the correct approach to determining data collection methods.
The course also explores how marketing research evolves throughout a product lifecycle and identifies possible stumbling blocks and ethical considerations when performing market research.
Topics include:
1. Understanding market search
2. Determining the research approach
3. Understanding the types of research: qualitative to quantitative
4. Developing questions
5. Collecting data
6. Analyzing data
7. Preparing reports
8. Identifying potential issues in marketing research
Access Download Marketing Research Fundamentals – Cheryl Ladd right now!
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Coursedownloads.
