Ryan Kulp – Million Dollar Marketer
Why this course?
Most lectures on marketing, sales, and “business” are taught by academics… theorists.
Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?
What will I learn
- How to acquire customers
- Technical marketing skills
- 7+ channels proficiency
What’s included
- 8+ weeks of curriculum
- Quizzes and exercises
- 1:1 mentorship
Course Curriculum
Most courses are “tool” tutorials. We teach how to think like a marketer.
Identify your Target Audience
- Introduction – 3:30
- Stakeholders – 8:01
- Buyer Psychology – 18:45
- The Path to Purchase – 21:00
- Customer Profiling – 10:21
- Pain Scoping – 4:00
- [Bonus] Rapid Customer Development Case Study
- Projects & Exercises
- Resources
- Summary
Paid Acquisition
- Introduction – 0:53
- Display – 20:54
- Retargeting
- Retargeting Audiences – 4:31
- Search – 5:55
- Google AdWords – 18:47
- Simple ROI Dashboard
- Live Account Exploration – 13:01
- Intro to Landing Pages – 4:23
- Landing Page Tutorial – 88:57
- Projects & Exercises
- Resources
- Summary
Organic Acquisition
- Introduction – 1:22
- Calculate Traffic Goals – 4:22
- Organic Channels
- Intro to SEO – 13:11
- [Bonus] Blog Post SEO Teardown – 11:09
- [Bonus] Ecommerce Store SEO – 25:24
- [Bonus] Local Services SEO – 22:14
- Platforms – 3:49
- Social Media – 3:58
- Communities – 7:16
- Growth Systems – 8:46
- Intro to CRO – 6:40
- Projects & Exercises
- Resources
- Summary – 1:10
Analytics
- Introduction – 5:18
- Content Analytics – 13:00
- Product Analytics – 13:00
- Growth Analytics – 3:38
- Retention Analytics – 6:45
- [Bonus] Retention Case Study
- Intro to SQL – 1:12
- Projects & Exercises
- Resources
- Summary
Partnerships and Referrals
- Introduction – 0:53
- Types of Referrals – 6:06
- Customer Referrals – 14:24
- Scaling Word of Mouth – 8:23
- Bonus – Partnership Launch Checklist – 3:52
- Bonus – Partnerships that Cut Costs – 3:41
- Projects & Exercises
- Resources
- Summary
Technical Marketing
- Introduction
- JavaScript Event Handlers – 28:18
- Intro to APIs – 55:27
- ROI with SQL – 29:52
- Intro to Web Scraping – 2:38
- Web Scraping – Manual Research – 7:03
- Web Scraping – Buying Leads – 19:20
- Web Scraping – Nonconventional – 28:07
- Web Scraping – Offline Marketing – 11:19
- Web Scraping – Advanced Case Study
- [Bonus] Sales Hacking
Competitive Strategy
- Intro – Tactics vs Strategy – 8:37
- Brand Safety – 3:42
- Positioning & Differentiation – 4:38
- Projects & Exercises – 4:18
Conversion Rate Optimization
- Premature CRO is a Waste of Time – 3:56
- A Tale of 6 Optimizations – Prospect CRO – 0:58
- Lead CRO
- Trial CRO
- Customer CRO – Part I
- Customer CRO – Part II
- Referral CRO
- Upsell CRO
- Project – CRO Planning – 0:48
- Do’s and Dont’s
- Server vs Client-side A/B Testing
Creativity
- Introduction – 6:08
- The 3 C’s of the Creative Process
- Conceive – How to find original ideas – 6:49
- Conceive – Workshop
- Curate – How to make ideas better – 4:33
- Curate – Workshop
- Choose – How to pick the best ideas to execute – 8:14
- Choose – Workshop
- Case Study – Applying Creativity in a Saturated Market
- Case Studies – Course Alumni
What makes this course different?
Here’s more about me, your lead instructor.
I believe in giving back and I’ve written 175+ essays on marketing, leadership, and sales.
Here are a few of them:
- How a SQL Query Made us $2,838 in 15 Minutes
- How I got 19,475 emails in 30 Minutes
- 7x Cold Email Conversions with Automated Imagery
- The Birthday Reactivation Hack
- Finding Music Market Fit
- How I Learned to Code
- Early Adopters are the New Early Majority
- How I Quintupled my Income in 90 days
My “day job” is growing Fomo and Cross Sell, which generate nearly $2mm in combined annual sales.
In my spare time I run a micro private equity shop, Fork.
Sale Page: https://growth.gxacademy.com/
Archive: http://web.archive.org/web/20191106063339/https://growth.gxacademy.com/
Delivery Method:
After your purchase, you’ll get access to the downloads page. Here, you can download all the files associated with your order.
Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Coursedownloads.
