Real Estate Photography: Marketing, Pricing and Client Relations – Scott Hargis
Real Estate Photography: Marketing, Pricing and Client Relations
By: Scott Hargis
Duration: 2h 32m
Released: November 23, 2016
Description:
Being a successful real estate photographer means more than being able to make rooms look their best. You also need to have a sound pricing strategy, a marketing plan, and the ability to work well with real estate agents. In this course, real estate and architectural photographer Scott Hargis explores the business side of real estate photography, from pricing to marketing to client relations. Learn how to price your services, create a contract, conduct yourself on a shoot, and manage deliverables, invoices, and any conflicts post-shoot. Plus, find out how to market your work and get insights from the real estate agent’s perspective in a three-part interview with realtor Claudia Mills.
Contents:
- Introduction
- 1. Pre-Shoot
- 2. During the Shoot
- 3. Post-Shoot
- 4. Client Relations
- Conclusion
Author:
Scott Hargis is a widely recognized interiors and architectural photographer based in San Francisco.
Scott creates artistic photographs that communicate more than just basic information about a room or structure. His compositions strive to reveal the intent of the designer, interpreting their work into a two-dimensional image that accurately conveys the feeling of being in the space itself. In an age when many photographers assemble images using extensive digital manipulation, he still prefers traditional field techniques and close attention to detail to capture photographs that feel honest and alive, carry the integrity of the moment, and require minimal retouching.
Scott’s photographs have appeared in numerous publications including This Old House, Oakland Magazine, Alameda Magazine, San Francisco Magazine, Diablo Magazine, Better Homes & Gardens, the San Francisco Chronicle, the Los Angeles Times, Design Bureau, Women’s Day, and the East Bay Express. A member of the International Association of Architectural Photographers (IAAP), Scott shares his expertise with students at workshops throughout North America, Europe, Australia, and the Middle East.
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