Story Selling Master Class – Roy Furr

You’ve heard stories sell…
This is how.

Long before I became an A-list copywriter, I kept hearing from all the greats that “story sells.” The only problem was that when I tried to tell a story in my sales message, it didn’t work. I liked my stories, but they never seemed to move my prospects any closer to the sale.

In fact, when I was in college, I’d taken a class on writing modern short stories. I had my head handed to me by the instructor, because, he insisted, “Readers today just wouldn’t give this story the time of day.”

I knew there was a huge disconnect between how I used stories, and how the real pros did it. I thought…

“If only I could close that gap and figure out how to effectively use stories in my marketing and selling messages, I’d have the keys to the kingdom.”

And so I spent nearly a decade learning, testing, refining, and perfecting the use of stories in selling.

I studied the greats. Both what they did, and what they taught. I went outside of business, and studied the best fiction storytellers. I applied what I learned, and importantly, I kept track of what I could repeat in nearly any selling situation.

I turned the vague directives of “use stories to capture emotion” and “show, don’t tell,” into specific processes and easy templates to follow.

I wanted to make it so easy that I could go back and teach myself, when I was brand new to marketing and copywriting, how to use stories like a master. I figured that if I made it so simple that the beginner, incompetent-at-marketing, earlier version of me could do it, a lot of others who had any level of marketing and selling experience could also do it.

I identified brand new principles of effective story selling. For example, the 3 Pillars of Highly-Effective Story Selling. Nobody has ever taught this stuff before me. But I based my entire program on it because it will take you from 0 to 60 faster than any other approach.

The Story Selling Master Class is THE most comprehensive program on using stories to sell in your copywriting, marketing, and selling messages.

This are the exact story selling skills I use today to create million-dollar-plus marketing campaigns and sales messages for my clients. These are the story selling skills I mastered in my path to becoming a sought-after A-list copywriter. (I hate using that term, but copywriters I call “A-list” have used it to describe me, so I use it here.)

And now, you can increase the sales and profits from your selling and marketing messages using these exact same skills.