The Conscious Copywriting Formulan – Lorrie Morgan Ferrero
The Conscious Copywriting Formula: A SELF STUDY SYSTEM
“The Days Of ‘The Sky Is Falling’ Style Of Copywriting Are OVER!”
It’s Time To Usher In A New Era Of Copy With Heart & Integrity. . .
That Still Sells While Delivering Hope!
From: Lorrie Morgan-Ferrero
Date: Tuesday 12:36 PM
Hi There,
If you are on this page, I’m going to make a certain assumption. You are an enlightened agent for change who is ready to communicate in a way that spreads your message while still being paid what you’re worth.
You’re part of the Conscious Renaissance that’s fast spreading across the globe!
Here’s my experience with the conscious crowd (of which I am also a card-carrying member). . .
For whatever reason (usually a higher purpose or calling is involved), we are called to do a certain type of work.
First we do this work one-on-one. Over time, we will recognize how powerful our gifts are and want to expand our reach. Maybe next we’ll hold local workshops or seminars.
Yet ultimately we feel a calling to make a difference on a grander scale . . .a scale that is no longer only one-to-one but one-to-many. Hello, Internet!
We live in a time of great communication – a Conscious Renaissance!
That means we need to translate our message to websites, emails, videos, etc. Unfortunately the only model that’s really been touted as THE WAY TO GO has been the in-your-face, fear-based, scarcity model of writing copy.
We don’t really respond to that, do we? Nope.
But we still need to get our messages out to the world.
More fine-tuned model can leverage your business and gifts and propel them to the world.
What If There Were A Way To Bring Your Message To Your Tribe Without Being “Salesy” Or Pushy?
Actually, in the Communication Renaissance, THERE IS A WAY!
Now you can discover your most authentic voice and share it with the world through ALL of your messages in a CONSCIOUS way through your copy.
So what exactly is Conscious Copy?
Conscious Copy integrates the masculine and the feminine energies of businesses & personalities so your brilliance stands out.
Conscious Copy isn’t just about technique. It’s deeper than just the methodology and process of writing copy.
Conscious Copy is about a state of being that focuses on the energetic changes going on in the world today.
Rather than drawing a line in the sand between masculine style versus feminine style, Conscious Copy is an integrated state of alignment between the two energies. It is a balance.
You need the masculine to create the foundation and drive the sale. You need the feminine to bring in the playful essence and creativity of your message to the world.
Conscious Copy is about weaving together traditional ideas with innovative ones to make way for a brand new paradigm. . .
A space where your message serves and sells with authenticity!
Introducing a step-by-step series designed to connect authentically with creative, conscious & evolved agents of change as well as healers, coaches, intuitives, artists & humanitarians. . .
A One-Of-A-Kind Virtual Training Event
It’s definitely time there were a series that takes you by the hand and walks you through exactly how to write copy that speaks to your tribe in a conscious way.
So I created it!
I’m Lorrie Morgan-Ferrero of Red Hot Copy, and I’m considered by some to be a pioneer in the world of copywriting, especially with women and conscious entrepreneurs.
My list of clients reads like a Hall of Fame list of marketers and corporations such as Marcia Wieder, Evolving Wisdom, Mark Victor Hansen, David Neagle, Office Depot, NAWBO, Ladies Who Launch, Ali Brown International, Braveheart Women, and Glazer Kennedy, just to name a few.
But my favorite way to share my gift is by teaching. It lights me up and nourishes me when I’m able to pull back the curtain for others to master how to create their own stellar, authentic copy.
I’ve trained thousands of entrepreneurs and business owners across the planet since 2004. Some hated writing. Some loved it. But the vast majority “got it” under my tutelage.
Now I’m even more excited to share with you exactly how I able to create Conscious Copy that sells authentically. . . and how you can too!!
The Conscious Copywriting Formula is an exciting deep dive into the world of refining your message for the world using transformational language melded with authentic and helpful salesmanship.
When you register for The Conscious Copywriting Formula you’ll get access to my LIVE Five-Step Formula in virtual interactive webinar environment over 5 weeks.
We’ll begin Tuesday, May 14 at 2pm PT/5pm ET for 5 consecutive weeks for 90 minutes.
I know how busy you are. Yet you still get how crucial this training is for your business. So here’s what I’m doing. . .
None of the weekly STEPS will have homework. But I will provide examples and templates for each STEP in the Formula. These will be perfect for you to add to your “swipe file” (a collection of copy you can use to model your future copy messages to your tribe) to make future copywriting practically effortless.
Also, when you register, you’ll be part of a private Facebook group that I’ll be checking in on frequently. It’s up to you how active you decide to be. But since I get paid anywhere from $25,000 – $75,000 per sales copy project, I’d recommend using me for my expertise while you’re in this training. (We’ll keep the group open for at least 30 days after the series ends in case you have follow-up questions.)
Here are details about each of the STEPS we’ll be covering in The Conscious Copywriting Formula:
STEP 1 – May 14, Tuesday 2pm PT/5pm ET
Your Hero’s Journey Begins: Expressing Your Vision to Your Tribe
There is a story behind when you first were initiated into your current calling. Each story is unique and profound. Your story (and how you tell it) is your opportunity to bring fire and brilliance to your copy. In STEP 1, you will discover:
- Writing rituals you can use to compose your deepest truth
- Secrets to bringing your authentic vision to life on the page
- Exactly what to highlight in your copy that separates you from others
After STEP 1 your message will come across with crystal-clear precision.
STEP 2 – May 21, Tuesday 2pm PT/5pm ET
Spotlight Your Benefits: Capture Attention With Magnetizing Headlines & Bullets
It seems that everyone is so busy with our fast-paced world they miss out on important information. So it’s key to understand how to create headlines & bullets that are benefit-laden, attention-grabbing, and easily understood. In STEP 2, you’ll understand:
- Simple ways to create impactful headlines that reflect your essence & highlight benefits
- Which trigger words & phrases are the best matches to connect with your tribe
- How to use easy headline & bullet templates to serve you when you get stuck
STEP 2 will combine much of the traditional copywriting methods with the conscious language that resonates with our kind.
STEP 3 – May 28, Tuesday 2pm PT/5pm ET
It’s Okay to Get Paid: How to Create an Aligned Offer That’s Irresistible
As conscious beings living in a human world, we agree on exchanging energy for different energy. Over time that exchange has been translated as MONEY. We need financial support to take care of our most basic needs (and even some luxuries). If you truly believe you offer something of value, then you deserve to be paid. In STEP 3, you will learn:
- How to structure an alluring offer that is clear, defined, and enticing
- A fail proof system for collecting powerful & effective testimonials
- Secrets to creating a guarantee for service-based business that doesn’t require refunding cash for services already delivered
When you respect your gifts enough to charge for them, the value becomes obvious and inviting in your copy.
STEP 4 – June 4, Tuesday 2pm PT/5pm ET
Follow Your Heart: Putting Together a Conscious Sales Page That Reflects Your Essence
In this one-of-a-kind session, you’ll see each step to The Conscious Copywriting Formula IN ACTION! Watch over my shoulder, and see exactly how to convert your copy chunks into an influential sales tool. Let me guide you through the process you’ll use again and again with all of your future copy. This crucial STEP 4 will shed the light on how to:
- Create chunks of original copy and move them into their most profit-producing format
- Deconstruct existing copy and rebuild it into a high-converting asset
- Take the struggle out of producing copy anytime, anywhere
After teaching copywriting to students all over the globe since 2004, this STEP is still my favorite. Sit back, watch, and enjoy the light bulbs going on in your head!
STEP 5 – June 11, Tuesday 2pm PT/5pm ET
Make Your Presence Known: How to Write an Email Sequence that Gets Opened & Makes the Sale
Now that you know how to create the copy for your web page, it’s time to drive traffic there. There is a definite sequence that works when it comes to email…and you’re about to learn it! This important FINAL STEP teaches you:
- Secrets to writing a tantalizing subject line that almost demands to be opened & read
- Exactly what content should be included in each email for maximum results
- When and how often to add a Call To Action
When we’re done, you’ll be producing creative and connecting copy like a super STAR!
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