Well-Fed Craft The Fast Track to Marketing-Writing Mastery
I’d like you to have my “how-to” blueprints for 11 of the most common
commercial-writing projects out there.
I’m talking about specific, step-by-step do this,
then do that…guidance. Along with 74 real samples you can model.
Dear friend,
To succeed as a freelance commercial writer you have to promote yourself consistently. That’s what I’ve taught for years in The Well-Fed Writer.
But over the past few years readers have also asked for help on commercial-writing assignments…
“I’ve never done a capabilities brochure – any advice?”
Or… “How do you structure an effective postcard direct-mail campaign?”
Or… “Any suggestions on creating a good tagline (or name or headline)?”
As a 28-year veteran commercial writer, I’ve learned—step-by-error-ridden-step, and through copious expense of blood, sweat and tears—the most effective ways to write all the major “commercial-writing” projects I encountered in the field.
What’s “commercial writing” (a.k.a. marketing writing)? Marketing brochures (across the spectrum), direct-mail campaigns, ad copy, email marketing, landing pages, web messaging/content, case studies, white papers, sales letters, taglines, slogans, naming and much more.
In short, any writing a business needs to create in the course of communicating with prospects, clients AND employees.
So I decided to start a few small coaching groups where we studied actual samples… These groups have been a huge hit. My students have gotten a ton of value, as you can see from the testimonials below.
Excerpted testimonials from the course that spawned Well-Fed Craft!
“…one of the best investments I’ve made in my business. I came away with so much material, I’ll be revisiting it all for months.”
Jeremy McAbee
“…jam-packed with ‘Aha!’ moments. Right out of the gate, I identified tangible opportunities for improving my commercial writing.”
Travis Webster-Booth
“…far more effective and enduring than any ‘how-to’ copywriting book I’ve ever read.”
Lisa Blaushild
“…Peter makes this whole business seem a little less scary and a LOT less complicated!”
Chris Wilson
“…absolutely one of the best webinars I’ve ever taken. From the first session, I was able to immediately apply his suggestions to a current project.”
Mary Ellen Landolfi
“…specific, practical information. Now I can look at a piece of persuasive writing and see the inherent structure as it builds to a ‘call-to-action.’”
Linda Tenney
“If all you did was study the samples and think about the rationale behind the creative choices, you would dramatically improve your writing.”
Stacey Morris
But, my group-coaching series are infrequent, and when they do happen, the timing (AND the price) often doesn’t work for people. Lately, many of my readers have been asking me for a self-paced option for this training. I put that off because I was really busy. Or my travel schedule kept getting in the way…
But, this past fall, I finally sat down to put it together—to distill everything I’ve learned about HOW to write these projects into ONE offering, and, in the process, save you 28 years worth of learning. The result is something I’m incredibly proud of:
Introducing:
Well-Fed Craft:
The Fast Track to Marketing-Writing Mastery
The Structure and Strategy Behind Effective Commercial Writing
What’s In “Well-Fed Craft”?
Module 1: Introduction & a “Refresher” on Sales/Marketing Fundamentals (audio-only)
Module 2: Introduction to Basic Brochures & Effective Structures for “Case-Building”
Module 3: Larger Brochures and More Examples of Effective Structures for “Case-Building”
Module 4: Postcard Direct Mail and Web Site Messaging/Content
Module 5: Case Studies: Third-Party Success Stories Boost Credibility
Module 6: White Papers: “The King of Content”
Module 7: Getting “Into Their World” and Using Themes Effectively
Module 8: Using Stories (Real or Fictitious) to Legitimize, Humanize and Demonstrate
Module 9: Using Humor to Draw ‘Em In & Keep ‘Em Reading (+ the “Questions” Strategy)
Module 10: Basics of Sales Letters and Landing Pages
Module 11: A “Short-Copy” Primer: Taglines/Slogans, Naming, Headlines and More
PLEASE CHECK VIDEO OF ALL CONTENTS: WATCH HERE!
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