YouTube Masterclass 2021 – Shan Ruthra

YouTube has more than 2 billion active users.

Let that sink in.

Many marketers seem to forget that one of the platforms where you can find customers is YouTube. Why?

Because YouTube is accessible, and video is the new king of content. But if you do not know how to make videos, how will you take advantage of this situation?

This is what many of my friends asked me. And this also why I created my YouTube Masterclass.

I want to help people make money on the YouTube platform, even if they do not have any background in marketing, video editing, or ad creation.

But why should you choose YouTube?

Why not blogging or other platforms?

Why should you make money on YouTube?

First off, let us look at some hardcore statistics.

• 81% of people between 15 and 25 in the United States use YouTube
• 15% of the traffic on YouTube come from the US
• Each YouTube visitor spends about 11 minutes on the site per day
• Every visit on YouTube, on average, results to 6.5 pageviews
• 70% of YouTube usage is done on mobile
• The revenue of YouTube in the US is about 5.5 billion dollars

Can you see now why YouTube is the best platform to make money?

YouTube is very much alive, and other social media channels pale in comparison to it.

And the best part?

YouTube is a platform that is hard to penetrate.

What does this mean?

It means that people cannot easily build a YouTube channel.

And why is this important?

The lesser competition, the better for you.

If you put all these facts together, YouTube is a more promising platform in making money than anything else.

The solution to your financial problem

If you have been struggling financially, YouTube is the solution.

Now, I am not saying that making money on YouTube is easy. It requires hard work.

But if you do it right, and if you are patient, you have the potential to earn as much money as the top YouTubers that I showed you earlier.

Here are the benefits of having a channel:

Massive Amount of Traffic – I mentioned earlier that YouTube is home to 2 billion active users per month. It is the second-largest search engine in the world and the third most visited website below Google and Facebook.

If you can tap into this traffic, your business is all set. But this is not going to easy—you need to learn the techniques that I use to succeed in this area.

You have an asset – on YouTube, the videos you post will be there forever, and why is this good? This is good because you only upload that video once, and you can expect tens of thousands of views.

And once your YouTube video is gaining traffic, the algorithms are going to trust it. What this means is that it will recommend your video to users who have an interest in your niche.

You will be found on Google – if you the right keyword, Google will show your videos not just on YouTube, but also on the Google search results pages. And if a person sees that you have an interesting video, the user will watch it instead of clicking on a blog post.

One interesting thing you need to understand about the internet is that 60% of all clicks on Google are for the first three recommendations. And if your YouTube video is out there on top, you can expect more traffic and views.

Now, how does this solve your financial problems?

If you have YouTube assets, you can earn via the following:

Ads – YouTube pays content creators money. This is the main monetization method for YouTubers. If people watch your videos, they are forced to watch ads.

You get a percentage of how much the advertiser paid YouTube. And if your viewer clicked in the ad, you would even get paid more money!

Merch – many YouTubers have a massive follower count. These followers buy their merchandise, such as hoodies, shirts, and mugs.

You can do the same if this is the way you want to monetize your YouTube channel.

Traffic – if you are a blogger, dropshipper, or online store operator, you need traffic. If you rely on only organic traffic to traffic via tour blogs, you will spend years building traffic.

But if you have a YouTube channel, you can direct your YouTube traffic to your website. If they like what you offer, they will make a purchase from your store, or even click on your affiliate links!

But how do you do all this?

And where do you even start?

The solution is YouTube Masterclass!

Who should take the YouTube Masterclass? 

I have been on YouTube for a while, and I know what it feels to get stumped. I built this course to fit the needs of many people.

My YouTube Masterclass is for you if:

You want an online business – this course is built to take your hand and show you the way to build an online business on the YouTube platform. If it is your first time, there is no need to worry. I will show you the ropes.

You have no experience – if you want to start a YouTube channel, but you do not know where to start, you found the right mentor. I will teach you all you need to learn and do to build a successful and profitable YouTube channel.

Your channel is not making money – if you already have a YouTube channel and it is not earning money, I can help you. This is not uncommon—people launch channels, and they do not make money.

Why?

This is one of the things I will share in the course. In this part of the training, you will learn how to analyze what is wrong with your channel, and you can make the corrections needed. Once you have followed the steps I told you to do, you can expect to get better earnings than what you used to.

You want traffic – if you have a blog, Shopify store, or any e-commerce website, you need traffic. The most common way to get free organic traffic is by search engine optimization. The problem is that there are over 2 million blogs posts related at any given day, so how will you match up against that?

One of the least used methods in building traffic is YouTube. Again, people are scared of using this channel because they do not know how to create videos. But what if you can learn how to do it?

And what if you do not even have to shoot your own videos?

That is the secret that I am going to share with you in my YouTube Masterclass—how to make money on YouTube without creating content!

If you want to master the YouTube platform, I have you covered. It does not matter if you are a beginner or not; there is something in this course for you!

Starting a Channel

People think that starting a channel is merely about clicking some buttons. I used to think the same way, too. I did not realize that there is so much about YouTube that I needed to learn. In this part of the module, what I want to teach you is how to do things right.

I will teach you how to use YouTube from the basics to the complicated parts. If you build your channel the right way at the beginning, you will not have any problems later on.

Keyword Optimization

Like blogging, your YouTube channel will perform better if you use the right keywords. But this is always easier said than done. With YouTube, you need to use the right keyword in your title and video details. Otherwise, how will YouTube know what your video is about?

This aspect of running a channel is critical, and it is one of the top reasons why many YouTube channels fail. How will you make money on your channel if you have no page views? How will you get page views on your videos if you have no traffic?

And most importantly, who will you have traffic if your videos are not optimized for YouTube?

Keyword optimization is easier said than done. Without the guidance of a mentor, you will spend years experimenting with this area of marketing. With this course, I will show you the step by step process where:

• You will know what keywords rank
• You will know what keywords have search volume
• You will know how to analyze your competitors

Once you have mastered keyword optimization, traffic should come to your YouTube channel like flowing water!

Trending Topics

Just how exactly do you get the pulse of the masses? How do you know what they are looking for, and what kind of videos will become viral?

In this part of the course, I will show you the secrets of making YouTube videos that will get viral. And if your video gets viral, you will:

• Get more traffic
• Earn more money
• Get more subscribers

Sales Funnels

Now, this is something that many people are afraid of. Building sales funnels is easy, but only if you have the guidance of someone who has already been there.

In this part of the course, I will walk you through the steps of creating a sales funnel—you will take your lead from the top of the funnel down to the bottom—you will make a sale.